Case Study: Red Cross Racing Social Media & Email Marketing

DURING THE SPAN of twenty-four hours, the Red Cross Racing Twitter account exploded with an addition of over 190 new followers. By the end of the week the count totaled 1,381, translating to a 20% increase in followers over the course of one week. How did we do it, you ask? By utilizing both social media … Continue reading

Transparancey: A Social Media Norm

TRANSPARENCY IN MARKETING is not a product of social media, but traces back to the days of the snake-oil salesmen of the Wild West. When Doc Brown’s tincture did not actually cure The Vapors, he was run out of town—never to return to “them-here parts”. Honesty is at the core of the transparency discussion. This … Continue reading